Sophia Chang believes that marketing can be a force for good. With a background that blends environmental science with public relations, she's made it her mission to help brands tell their sustainability stories in a way that resonates. Sophia's approach is all about authenticity and action; she champions campaigns that go beyond greenwashing to make a real difference. Her talk will be a deep dive into the world of ethical marketing, filled with case studies of brands that are leading the charge and practical tips for making sustainability a core part of any marketing strategy.